Several of Google’s competitors have lodged complaints with the Internet Corporation for Assigned Names and Numbers urging it to reject Google’s applications for domain names such as “.search.”; .fly”; and “.map,” Similar complaints were previously lodged when Amazon.com Inc. sought the domain name “.book.” FairSearch.org — a group that includes Microsoft Corp., Expedia Inc. and Oracle Corp. — contend that approving these application would effectively grant Google “an unfair competitive advantage . . . through the improper grant of a perpetual monopoly of generic industry terms to a single company.”